Whats New

Optimize your strategy and maximize your reach on YouTube

CreatorIQ — Thu, 26 Mar 2026 08:30:00 GMT

We’re thrilled to announce our integration with the YouTube Creator Partnership API. As one of the first partners to integrate, CreatorIQ now gives you access to sharper first-party audience data and a more efficient campaign workflow.

If YouTube is part of your creator strategy, this integration will help you plan and execute with greater confidence, precision, and scale.

Introducing Collaborator Access for Creator Dashboards

CreatorIQ — Fri, 20 Feb 2026 20:00:04 GMT

Creators today are running real businesses. As their teams grow, they need tools that make collaboration simple and secure.

With collaborator access for Creator Dashboards, creators will be able invite managers, agents, and team members to access their dashboards directly. That means better visibility, smoother communication, and more efficient partnerships from the start.

In our recent State of Creator Compensation report, we found that 62% of creators work with operational support—from full-time employees to part-time freelancers. As creator marketing matures, creators are operating more like professional publishers, investing significant time and resources into their content and brand relationships.

We’re building CreatorIQ to reflect that reality—making it easier for your program to work not just with creators, but with the teams behind them.

Confidently invest in creators, without putting your brand at risk

CreatorIQ — Fri, 05 Dec 2025 23:47:28 GMT

As the investment in creators continues to skyrocket, protecting your brand has never been more important. According to our State of Safety report, creators now share 33 times more content about Fortune 100 brands than those brands publish on their own channels. That shift means creators increasingly shape how people experience your brand—which is why having the right guardrails in place for your creator partnerships matters.

That’s why we built SafeIQ: a first-of-its-kind, AI-powered brand safety and suitability solution that automatically reviews creator content—across text, visuals, and audio—to flag potential risks, surface context, and help you determine which creators are the right fit. It adapts to your brand’s unique tolerances over time and is built directly into your CreatorIQ workflow.

Introducing BenchmarkIQ: Your global competitive benchmarking solution

CreatorIQ — Wed, 29 Oct 2025 22:26:02 GMT

We’re thrilled to unveil BenchmarkIQ, our upgraded competitive insights product. For enterprises and teams running global activations looking for a holistic view of program performance worldwide, BenchmarkIQ delivers robust data across 42 markets and fully configurable views for deeper analysis.

Now available as an add-on product for all customers, BenchmarkIQ helps you see where your brand stands in the global landscape—and how your program is moving the needle across markets.

Automate your global payments

CreatorIQ — Wed, 17 Sep 2025 21:48:19 GMT

According to the State of Creator Marketing Report 2024–2025, 43% of marketing budgets go to paying creators. As programs scale globally, brands need a faster, more secure way to manage those payments in one place.

That’s why we’re introducing our next-generation payments solution in CreatorIQ—purpose-built for creator marketing on a global scale and designed to automate the entire process from onboarding to payout. You’ll spend less time chasing creators and managing paperwork, and more time running great campaigns.

And with everything centralized in CreatorIQ, creator performance data and costs live in one place, so you can understand the true ROI of your program.

Estimate performance with greater accuracy

CreatorIQ — Mon, 16 Jun 2025 18:43:56 GMT

At CreatorIQ, we’re here to help you understand how your creator program is performing, with insights that are reliable, relevant, and help you drive action.

When authenticated data isn’t available, we offer estimated metrics to fill in the gaps. And now, those estimates are getting even smarter. We’ve enhanced them with models that use authenticated data to deliver more accurate insights that reflect how social platforms actually work today.

With these improvements coming soon, you'll be able to estimate performance with greater confidence, so you’re equipped to evaluate the impact of your campaigns, with or without first-party data.

Introducing a unified creator experience

CreatorIQ — Wed, 11 Jun 2025 22:26:21 GMT

We’ve redesigned how creators interact with your brand—making it easier, faster, and more professional from the start. The new creator portal brings everything into one place, replacing scattered links and one-time codes with a secure login that gives creators access to the tools they need to collaborate with you seamlessly.

It’s a major upgrade that removes friction, saves time, and delivers a polished, branded experience that builds trust and strengthens your long-term partnerships.

Content-first discovery drives faster, more efficient search

CreatorIQ — Tue, 13 May 2025 18:49:50 GMT

Finding the right creators has never been more important—or more complex. With social platforms prioritizing content performance over follower count, it’s no longer enough to rely on follower stats or demographics. To keep up, brands need a better way to evaluate creators, based on what they’re producing today.

The fastest way to launch campaigns—and track every post that matters

CreatorIQ — Fri, 25 Apr 2025 23:21:50 GMT

We’ve reimagined Campaigns in CreatorIQ so you can easily plan, manage, and scale every type of creator activation from a single place. You’ll save time on campaign setup and management and gain confidence in your content tracking and reporting.

Here’s how: a simplified setup flow makes it easy to customize Campaigns to match your team’s process, and our AI models power even more comprehensive content tracking. To bring it all to life, you’ll communicate with creators at scale—invite them, share briefs, and approve content—all without ever leaving your Campaign.

Curious how it works in practice? Let’s dive into what’s coming in Campaigns.

Get a holistic view of your community

CreatorIQ — Fri, 11 Apr 2025 23:26:32 GMT

Successful brands don’t rely on one-off creator campaigns. They build lasting communities of creators who drive meaningful, sustained engagement. But many teams still manage creator relationships with spreadsheets or CRMs that weren’t designed for a dynamic approach to creator marketing.