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    <title>Influencer Marketing Blog  | CreatorIQ</title>
    <link>https://www.creatoriq.com/blog</link>
    <description>Influencer Marketing Blog  | CreatorIQ</description>
    <language>en</language>
    <pubDate>Tue, 05 May 2026 15:00:03 GMT</pubDate>
    <dc:date>2026-05-05T15:00:03Z</dc:date>
    <dc:language>en</dc:language>
    <item>
      <title>How the Best Creator Marketing AI Gets Smarter Every Day</title>
      <link>https://www.creatoriq.com/blog/ai-creator-marketing-intelligence-flywheel</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/ai-creator-marketing-intelligence-flywheel" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-29%20at%2010.18.04%20AM.png" alt="An abstract brain-like visualization representing AI, courtesy of Growtika via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;In our previous post about &lt;a href="https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph"&gt;creator marketing AI&lt;/a&gt;, we established a foundational principle for brands evaluating AI-powered creator marketing software: AI is only as good as the data that powers it. We made the case that the real differentiator among creator marketing platforms isn't which one claims the highest volume of AI features, but which one has built a verified, continuously enriched data infrastructure that makes those features actually work.&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/ai-creator-marketing-intelligence-flywheel" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-29%20at%2010.18.04%20AM.png" alt="An abstract brain-like visualization representing AI, courtesy of Growtika via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;In our previous post about &lt;a href="https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph"&gt;creator marketing AI&lt;/a&gt;, we established a foundational principle for brands evaluating AI-powered creator marketing software: AI is only as good as the data that powers it. We made the case that the real differentiator among creator marketing platforms isn't which one claims the highest volume of AI features, but which one has built a verified, continuously enriched data infrastructure that makes those features actually work.&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fai-creator-marketing-intelligence-flywheel&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>New CreatorIQ</category>
      <pubDate>Tue, 05 May 2026 15:00:03 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/ai-creator-marketing-intelligence-flywheel</guid>
      <dc:date>2026-05-05T15:00:03Z</dc:date>
      <dc:creator>CreatorIQ</dc:creator>
    </item>
    <item>
      <title>The Chicken Brand Heating Up on Social &#x1f525;&#x1f357; (HBBIP #133)</title>
      <link>https://www.creatoriq.com/blog/daves-hot-chicken-tiktok-influencer-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/daves-hot-chicken-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-05-01%20at%2010.10.17%20AM.png" alt="A Dave's Hot Chicken storefront decorated with vibrant graffiti, courtesy of Erik Mclean via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/daves-hot-chicken-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-05-01%20at%2010.10.17%20AM.png" alt="A Dave's Hot Chicken storefront decorated with vibrant graffiti, courtesy of Erik Mclean via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fdaves-hot-chicken-tiktok-influencer-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Food &amp; Beverage</category>
      <pubDate>Mon, 04 May 2026 15:00:15 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/daves-hot-chicken-tiktok-influencer-marketing</guid>
      <dc:date>2026-05-04T15:00:15Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
    <item>
      <title>POSSIBLE Miami: 7 lessons on the future of creator marketing</title>
      <link>https://www.creatoriq.com/blog/possible-miami-2026-creator-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/possible-miami-2026-creator-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/BP%20Thumbnails%20(1000%20%C3%97%20674%20px)%20(1)-3.png" alt="POSSIBLE Miami: 7 lessons on the future of creator marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;&lt;span style="font-weight: bold;"&gt;POSSIBLE Miami &lt;/span&gt;lived up to its name. As a first-timer, I came in curious—and left with pages of notes and a lot to think about. The through-line across sessions? &lt;span style="font-weight: bold;"&gt;What it actually takes to do creator marketing well.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/possible-miami-2026-creator-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/BP%20Thumbnails%20(1000%20%C3%97%20674%20px)%20(1)-3.png" alt="POSSIBLE Miami: 7 lessons on the future of creator marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;&lt;span style="font-weight: bold;"&gt;POSSIBLE Miami &lt;/span&gt;lived up to its name. As a first-timer, I came in curious—and left with pages of notes and a lot to think about. The through-line across sessions? &lt;span style="font-weight: bold;"&gt;What it actually takes to do creator marketing well.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fpossible-miami-2026-creator-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>Marketing Strategy</category>
      <pubDate>Fri, 01 May 2026 18:12:24 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/possible-miami-2026-creator-marketing</guid>
      <dc:date>2026-05-01T18:12:24Z</dc:date>
      <dc:creator>Kimi Hurtado</dc:creator>
    </item>
    <item>
      <title>Why the Best Creator Marketing AI Is Built on the Best Data</title>
      <link>https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-20%20at%205.29.36%20PM.png" alt="An abstract representation of AI as a brain in a lightbulb, courtesy of Omar:. Lopez-Rincon via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The creator marketing landscape is awash with bold claims about Artificial Intelligence. Automation, agents, autonomous outreach: buzzwords are everywhere, but clarity is hard to find. While excitement is warranted—AI is fundamentally transforming how brands discover, activate, and measure creator partnerships—a key fact often gets lost in the noise. &lt;/span&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-20%20at%205.29.36%20PM.png" alt="An abstract representation of AI as a brain in a lightbulb, courtesy of Omar:. Lopez-Rincon via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;span&gt;The creator marketing landscape is awash with bold claims about Artificial Intelligence. Automation, agents, autonomous outreach: buzzwords are everywhere, but clarity is hard to find. While excitement is warranted—AI is fundamentally transforming how brands discover, activate, and measure creator partnerships—a key fact often gets lost in the noise. &lt;/span&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fcreator_marketing_ai_creator_graph&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>New CreatorIQ</category>
      <pubDate>Tue, 28 Apr 2026 16:20:42 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/creator_marketing_ai_creator_graph</guid>
      <dc:date>2026-04-28T16:20:42Z</dc:date>
      <dc:creator>CreatorIQ</dc:creator>
    </item>
    <item>
      <title>The Top Brands &amp; Trends of Coachella 2026 &#x1f3a1; (HBBIP #132)</title>
      <link>https://www.creatoriq.com/blog/coachella-2026-top-brands</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/coachella-2026-top-brands" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-24%20at%2010.12.13%20AM.png" alt="The iconic Coachella ferris wheel at sunset, courtesy of Georgiana Andreca via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/coachella-2026-top-brands" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-24%20at%2010.12.13%20AM.png" alt="The iconic Coachella ferris wheel at sunset, courtesy of Georgiana Andreca via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fcoachella-2026-top-brands&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Food &amp; Beverage</category>
      <category>Fashion &amp; Apparel</category>
      <category>Skincare</category>
      <category>Media &amp; Entertainment</category>
      <category>Health &amp; Wellness</category>
      <category>Haircare</category>
      <category>Beauty</category>
      <pubDate>Mon, 27 Apr 2026 15:00:01 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/coachella-2026-top-brands</guid>
      <dc:date>2026-04-27T15:00:01Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
    <item>
      <title>The Global Airline Taking Off Thanks to Savvy Creator Marketing &#x1f6eb; &#x1f1ee;&#x1f1f3; (HBBIP #131)</title>
      <link>https://www.creatoriq.com/blog/air-india-airlines-influencer-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/air-india-airlines-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-17%20at%2011.17.34%20AM.png" alt="An Air India airplane taking off, courtesy of John McArthur via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/air-india-airlines-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-17%20at%2011.17.34%20AM.png" alt="An Air India airplane taking off, courtesy of John McArthur via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fair-india-airlines-influencer-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Travel</category>
      <pubDate>Mon, 20 Apr 2026 16:00:01 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/air-india-airlines-influencer-marketing</guid>
      <dc:date>2026-04-20T16:00:01Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
    <item>
      <title>The Skincare Sensation Rocketing Up Our Leaderboard (HBBIP #130)</title>
      <link>https://www.creatoriq.com/blog/medicube-tiktok-influencer-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/medicube-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-13%20at%206.27.02%20PM.png" alt="A vial of skincare product, courtesy of Kadarius Seegars via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/medicube-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-13%20at%206.27.02%20PM.png" alt="A vial of skincare product, courtesy of Kadarius Seegars via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fmedicube-tiktok-influencer-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Skincare</category>
      <pubDate>Thu, 16 Apr 2026 15:00:01 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/medicube-tiktok-influencer-marketing</guid>
      <dc:date>2026-04-16T15:00:01Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
    <item>
      <title>How Creators Are Transforming Marketing Strategy: From Campaigns to Infrastructure with Monica Khan</title>
      <link>https://www.creatoriq.com/blog/how-creators-are-transforming-marketing-strategy-from-campaigns-to-infrastructure-with-monica-khan</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/how-creators-are-transforming-marketing-strategy-from-campaigns-to-infrastructure-with-monica-khan" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/194_MonicaKhan_CreatorRevolution_BP.png" alt="Monica Khan, Creator Revolution " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In this episode of &lt;em&gt;Earned&lt;/em&gt;, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with &lt;span style="font-weight: bold;"&gt;Monica Khan—creator economy advisor, former Meta and YouTube operator, and founder of Creator Revolution&lt;/span&gt;—to explore how brands must rethink their &lt;span style="font-weight: bold;"&gt;creator marketing strategy&lt;/span&gt; in an always-on, AI-driven landscape.&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/how-creators-are-transforming-marketing-strategy-from-campaigns-to-infrastructure-with-monica-khan" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/194_MonicaKhan_CreatorRevolution_BP.png" alt="Monica Khan, Creator Revolution " class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;In this episode of &lt;em&gt;Earned&lt;/em&gt;, CreatorIQ VP of Brand Marketing Ashley Waxman sits down with &lt;span style="font-weight: bold;"&gt;Monica Khan—creator economy advisor, former Meta and YouTube operator, and founder of Creator Revolution&lt;/span&gt;—to explore how brands must rethink their &lt;span style="font-weight: bold;"&gt;creator marketing strategy&lt;/span&gt; in an always-on, AI-driven landscape.&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fhow-creators-are-transforming-marketing-strategy-from-campaigns-to-infrastructure-with-monica-khan&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Earned</category>
      <category>Marketing Strategy</category>
      <pubDate>Wed, 15 Apr 2026 17:51:04 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/how-creators-are-transforming-marketing-strategy-from-campaigns-to-infrastructure-with-monica-khan</guid>
      <dc:date>2026-04-15T17:51:04Z</dc:date>
      <dc:creator>Amanda Kahn</dc:creator>
    </item>
    <item>
      <title>The Go-To Energy Drink for Gamers and n00bs (HBBIP #129)</title>
      <link>https://www.creatoriq.com/blog/gamer-supps-energy-drinks-influencer-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/gamer-supps-energy-drinks-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-07%20at%201.51.30%20PM.png" alt="A man selects an energy drink from a refrigerator case, courtesy of Kenny Eliason via Unsplash" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/gamer-supps-energy-drinks-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-04-07%20at%201.51.30%20PM.png" alt="A man selects an energy drink from a refrigerator case, courtesy of Kenny Eliason via Unsplash" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fgamer-supps-energy-drinks-influencer-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Food &amp; Beverage</category>
      <pubDate>Thu, 09 Apr 2026 15:00:00 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/gamer-supps-energy-drinks-influencer-marketing</guid>
      <dc:date>2026-04-09T15:00:00Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
    <item>
      <title>The Coffee Brand Taking Over TikTok ☕ (HBBIP #128)</title>
      <link>https://www.creatoriq.com/blog/dutch-bros-coffee-tiktok-influencer-marketing</link>
      <description>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/dutch-bros-coffee-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-03-30%20at%204.15.03%20PM.png" alt="A Dutch Bros coffee beverage, courtesy of Giorgio Trovato via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;</description>
      <content:encoded>&lt;div class="hs-featured-image-wrapper"&gt; 
 &lt;a href="https://www.creatoriq.com/blog/dutch-bros-coffee-tiktok-influencer-marketing" title="" class="hs-featured-image-link"&gt; &lt;img src="https://www.creatoriq.com/hubfs/Screenshot%202026-03-30%20at%204.15.03%20PM.png" alt="A Dutch Bros coffee beverage, courtesy of Giorgio Trovato via Unsplash." class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"&gt; &lt;/a&gt; 
&lt;/div&gt; 
&lt;p&gt;&lt;em&gt;Each week, we'll bring you select insights from our newsletter, How to Build Brands and Influence People (HBBIP). To have all of these insights delivered directly to your inbox,&lt;span&gt;&amp;nbsp;&lt;/span&gt;&lt;a href="https://www.creatoriq.com/newsletter-sign-up"&gt;subscribe today&lt;/a&gt;!&amp;nbsp;&lt;/em&gt;&lt;/p&gt;  
&lt;img src="https://track.hubspot.com/__ptq.gif?a=21030792&amp;amp;k=14&amp;amp;r=https%3A%2F%2Fwww.creatoriq.com%2Fblog%2Fdutch-bros-coffee-tiktok-influencer-marketing&amp;amp;bu=https%253A%252F%252Fwww.creatoriq.com%252Fblog&amp;amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "&gt;</content:encoded>
      <category>Insights</category>
      <category>In The News</category>
      <category>Marketing Strategy</category>
      <category>Food &amp; Beverage</category>
      <pubDate>Thu, 02 Apr 2026 15:00:00 GMT</pubDate>
      <guid>https://www.creatoriq.com/blog/dutch-bros-coffee-tiktok-influencer-marketing</guid>
      <dc:date>2026-04-02T15:00:00Z</dc:date>
      <dc:creator>Alex Rawitz</dc:creator>
    </item>
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